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bettercontent provides a full range of tailor-made content services.

better localisation

we ensure that your site is correct in all terms and activating for local customers.

better teasers

we go beyond the mundane, generic teasers offered by most websites, common college personal statement problems encountered written down a research paper writing informative and activating copy

better banners

storytelling at it's best - up-to-date, emotional and engaging.

better newsletters

(re)activate your customers

better SEO

SEO articles, microsites, blogging, linkbuilding - all ways of achieving a higher page rank on Google et al

better podcasts

drive customer loyalty and retention

better LIVE radio

increase your in-game betting revenues with our LIVE commentaries.

better beyond

If you are interested in further sports content services, please visit our partners at www.mmcsport.com. mmc sport has been providing complete sports coverage and tailor-made communication/localisation services since 1995. mmc sport provides content across all platforms: TV, radio, internet, telecommunication providers, publishing houses, sports clubs, associations, media and brands. mmc sport provides content for clients worldwide including UEFA, DFL, Bayern Munich, Polyphony, Vodafone, Samsung, Plazamedia and Sportfive.






better localisation

Localisation is widely known as part of an internationalisation process that includes product translation and cultural adaptation according to the specific and unique local markets. This process takes into consideration the local language, mentality, and cultural background. In terms of the visual adaptation of a website, we look at areas such as the currency, menu placement, the customers attention, the direction for language, and pictures. We have designed such service to be used as an optimized solution for betting companies.

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better teasers

The teasers are short betting texts that provide detailed look at the upcoming events. This way, the main information and important statistics for any betting customer is on display, making it easier for customers to find out the latest sport news and relevant information. These teasers are also known as bet highlights, or betting previews, and play an important role in providing the daily information before an event starts. It also serves as a reminder of the main upcoming events and which events are offered live in-play betting.

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better banners

Better banners are a new way to activate customers into betting on a specific event, which is interesting to them and their local market. This consists of visually stimulating images, a title, or a betting headline that is aimed at prompting the customers into taking action, whilst offering a good balance of betting content banners that are graphically fulfilling, and rich in information.

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better newsletters

The newsletters are designed to re-activate customers by exploiting better content. The betting newsletters are made interesting for all customers, using up-to-date and interactive information in a bid to activate customers. They can be designed to meet any specific needs with betting promotions, betting notes, and including betting information, statistics and odds, in a “call to action” for the customers. The betting newsletters are, upon request, designed internally and completed entirely from content writing, to HTML coding, or even through using a content management system (CMS).

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better SEO

Search Engine Optimization (SEO) is an important part of business planning when considering the World Wide Web. We concluded that better content is crucial when trying to differentiate highly regarded businesses to simple businesses. As a result, bettercontent offers a wide range of SEO services such as link building, blogging, micro sites, and SEO articles. Link building is accomplished by writing articles and setting links that lead to your webpage. Blogging is one of the most innovative ways of communicating with the customers by writing blog entries on a topic that caters to the customer’s desires. Micro sites consist of designing an entire sub-page within a website that will interlink keywords to your main homepage and vice-versa. It aims to creating traffic, linkages, and leading to more hits on search engines. SEO articles consist of creating betting or sport relevant content, including usage of specific keywords that are important to your customers and your website. By appropriately choosing the keywords, bettercontent can increase PageRank and page importance in search engines, consequently reaching a wider range of customer base looking for your business.

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better podcasts

Podcasts are interaction at its best and can be realized in many different formats. These formats include live radio shows, audio shows, betting shows, sport interviews, general sport information, betting tips, football tips of the week, sport tips, betting tips for the weekend, betting TV, and many more. In the podcast format, we can adapt our content in order to meet the needs of the clients and customers in either audio or video format.

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better LIVE radio

Live radio is an extension of our audio services and we boast a number of dedicated specialist commentators. We offer live commentary through an Internet platform for betting customers or news websites. The live commentary is easily accessible for any customers and is can increase the retention rate and loyalty of your customers. We are able to provide a tailor-made service that adapts to the customer needs in several audio formats. Live radio shows, betting shows, sport interviews, general sport information, betting tips, football tips of the week, sport tips, betting tips for the weekend, event coverage are a few of the examples.

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Localisation & Editorial Services in more than 20 languages